We set out to create a high performance, low environmental impact diaper that doesn’t compromise on skin safety, comfort or value for money. Approved by dermatologists to be gentle on sensitive, newborn skin, our diapers feature an umbilical cut-out to protect the delicate belly area and a handy color changing wetness indicator. Organic cotton enhanced, with plant-based materials against babies’ skin, they’re luxuriously soft and verified by Allergy UK as skin-safe as well as being sustainably made.
Meet the Pura family Pura didn’t start in a boardroom. It was born in the British home of Guy and Abi Fennell. Created by parents, for parents, Pura was founded to make clean, safe and planet-friendly products affordable for all. Pura is a Carbon Neutral business and a certified B-Corp.
Package Dimensions : 15.31 x 9.49 x 7.17 inches; 4.67 Pounds
Item model number : US3NS1
Date First Available : June 30, 2023
Manufacturer : mypura.com Limited
ASIN : B0C5Y5HMXM
Country of Origin : Czech Republic
GOOD FOR BABIES: Super soft and comfy, our diapers are enhanced with organic cotton, perfect for delicate newborn skin. With only plant-based materials against your baby’s bottom, our dermatologically tested, allergy-certified diapers are made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex and phthalates.
PERFECT FOR NEWBORNS: Our diapers feature a special umbilical cord cut-out, contoured to protect the delicate belly area. They also feature a handy color-changing wetness indicator, so you know when it’s time for a diaper change!
GOOD FOR THE PLANET: Pura’s diapers are manufactured in a carbon neutral plant, powered by green electricity. Where possible, we’ve replaced non-sustainable materials with lower impact materials such as wood pulp from sustainably managed forests in the absorbent core of our diapers.
TRUSTED BY PARENTS: Made in the EU to the highest standards, Pura diapers have won multiple awards, voted for by real parents.
USING BUSINESS FOR GOOD: Pura is a certified B-Corp and a Carbon Neutral business.

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Pura Hypoallergenic Diapers, Size 1 (4-11lbs), Newborn, Totally Chlorine Free, Wetness Indicator, Suitable for Sensitive Skin, Soft Organic Cotton Comfort, Overnight, 3 Packs of 32 (96 Baby Diapers)
$30.99 Original price was: $30.99.$27.21Current price is: $27.21.
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9 reviews for Pura Hypoallergenic Diapers, Size 1 (4-11lbs), Newborn, Totally Chlorine Free, Wetness Indicator, Suitable for Sensitive Skin, Soft Organic Cotton Comfort, Overnight, 3 Packs of 32 (96 Baby Diapers)
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Britty Allen –
Best diapers ever
These are my all time FAVORITE diapers. I tried several brands before finding Pura and nothing compares.As far as price goes, they are less expensive than other quality brands such at Coterie, but in my opinion, better.The first thing I noticed when I first got these (almost 2 years ago now – we’ve been exclusively using them use then) is how SOFT they are! They’re like a cloud.My 2.5 year old RARELY has ever had diaper rash in his life, and I attribute that to these diapers that are chemical free.They also hold a lot of pee and I never have to worry about leaks.My son is almost potty trained, and we are switching to the Pura Diaper Pants while we ride out these last few weeks of needing diapers.I highly recommend Pura diapers and I tell all my mama friends about them. Great brand.
Katherine –
Soft, Absorbent and CLEAN
I was recommended these by an Aunt who used them on her son. He leaked through every diaper overnight before she tried these! I am SOOO glad she told me about them. As a first-time mom, I searched for the perfect clean-ingredient diaper but did think it existed until I tried these on my daughter. We are going on our fifth month of using and there has not been any irritation, leaks, or problems. These are so soft and we love the fit.
Stephen –
Cheap and Clean (my two top priorities in diapers)
I honestly love these diapers. They are the most affordable and clean brand Iâve found. They are a bit thinner and you canât get away with keeping your kid in a dirty diaper for too long without leaking but I mean we are changing our kids diapers pretty often anyways so thatâs not a problem for us!
Elijah Negron –
Not for overnight use
Iâm going to give this a four star review and the only reason Iâm taking away. One star is because the overnight leakage caused my little one to wake up fussing at night, which he literally never does not even if a fire alarm goes off so that was definitely not a good experience. However, the diapers are extremely soft and great to use throughout the day. I usually use hello Bello and have never had any leaks or rashes, but when I saw a Pura, I did want to try it since it was fairly priced as well. Overall happy with the product but not super impressed either.
Nicole –
We LOVE Puraâs diapers & wipes!
Iâm shocked by some of the lower star reviews but Iâve been using these diapers ever since my son was two months old, heâs now 8 months, and we LOVE them! We love that theyâre clean diapers, my son is a pooping machine and he RARELY ever gets a blowout, the diaper keeps the poop in. He wears these over night and we donât have any leaks. I also love how soft they are! Definitely recommend!
Hoopiiiii –
Diaper rash
My baby developed diaper rash when we tried these diapers. Also they feel like Luvs diapers if you ever saw or used them before, absolutely cheaply made. Not sure if they are as âcleanâ as its been promoted by other mothers. Not buying these anymore. Millie Moon (or Parasol) WAY better quality and price, for those who are looking for a good diapers.
Kelly Morgan –
Best clean diapers ever
I tried other brands and they always leaked, didnât hold a lot and were expensive. I gave up for a while until I tried Pura. They pleasantly surprised me! They are pretty thin coming out of the package but hold a ton! I feel great using them and feel like they are the next best thing to cloth diapering.
Pj –
Diaper rash but good customer service
Wanted to love these because they are the cheapest TCF diapers but unfortunately gave my son diaper rash 🙁 4 stars for customer service who I emailed directly and offered to send me a new pack in the size up!!
Amazon customer –
Softest diapers, clean ingredients and holds a full sleeps worth of waste. I can’t do 80c/diaper when changing 10 times a day tho. I wish I could, but that’s $8/day!! That’s thousands in diapers over the course of diapering stage. I always wonder why cloth diapering ads inflate the cost of disposables so high.. I suppose this is where they were getting their numbers. Kirkland diapers are 18c/diaper. I want a cleaner brand and will pay more for the luxury, but an extra 60c per diaper is too much sadly. If you can afford it- get these, they are really fantastic.